Contact

📞 +1 234-788-6191

✉️ [email protected]

📍 New York, NY

🌐 linkedin.com/in/shuni-zhu

Interests

🎨 Art

📖 Words

🥾 Nature

⚙️ Technology

✨ Experience

Languages

🇬🇧 English (Native)

🇨🇳 Mandarin (Native)

🇫🇷 French (Intermediate)

Skills & Software

Adobe Creative Suite (Photoshop, Illustrator, Bridge, Certified Expert in InDesign)
Microsoft Office (Word, Excel, PowerPoint)
Basic HTML coding
Digital & print marketing platforms, social media management, basic lead generation tools

Content & UX

Creative writing & research
User Experience (UX) design & Information architecture
Copywriting & SEO editing
Visual literary & Analytical skills

<aside> <img src="/icons/cactus_orange.svg" alt="/icons/cactus_orange.svg" width="40px" /> A curious spirit who weaves connections between people and ideas, I transform artistic vision into purposeful reality. My twin strengths—crafting compelling content and channeling creative perspective—allow me to paint with words as impressionists do with light. At the intersection of imagination and strategy, I turn abstract concepts into practical innovation that liberates minds and inspires possibility.

</aside>

Work History

Senior Content Specialist | Trust & Safety, Content Management

August 2023 - September 2025

Oversee Help Center content team operations, driving cross-functional initiatives from planning through execution.
Content management:
- Designed and executed a knowledge base for content strategy to enhance user experience and self-service success rates, reducing support tickets by 50%.
- Directed development of DSA compliance documentation during KPMG audit, refining content for clarity and ensuring alignment with annual publishing standards.
- Championed the Help Center Converge Project, unifying in-app FAQs and web support into a centralized platform—streamlining internal workflows and enhancing user accessibility.
- Implemented an asset tracking system to enhance update efficiency, eliminate redundancies, and support version control.
Content creation:
- Authored cross-channel user education content (Help Center articles, notifications, FAQs), significantly improving product understanding and TikTok community trust.
- Drove content discoverability and user experience by restructuring the Help Center's information architecture and leading regular SEO-driven content audits, resulting in a 20% boost in organic traffic.
- Created a visually engaging and widely adopted Standard Operating Procedure (SOP) for Help Center operations, clarifying team responsibilities and driving internal efficiency.
Cross-team collaboration:
- Partnered with Product, Policy, Legal, and Ops teams to proactively identify top user issues and craft messaging strategies that addressed emerging user concerns.
- Initiated and facilitated weekly writer roundtables to foster collaboration, mentorship, and ongoing content quality improvements.
Consistently recognized as a top performer with consecutive “M+” ratings (exceeding expectations), all-positive peer reviews, and ongoing team commendation for impact and leadership.

ByteDance – Lark, Content Strategy

Content Designer → Senior Content Designer | Aug 2021 – Aug 2023

Content creation & management:
- Delivered 50,000+ bilingual UI strings across Lark core features ahead of release deadlines, ensuring seamless product launches through close coordination with engineers and PMs.
- Led global content marketing and internationalization strategy to drive Lark’s expansion into non-Chinese markets.
- Developed brand voice and editorial standards, maintained multilingual glossaries, and enforced tone consistency across all content types.
- Streamlined localization workflows, aligning cross-functional teams to improve efficiency and deliver culturally relevant content to a global audience.
- Built and scaled a high-performing content design team—reviewed 1,200+ resumes, led 180+ interviews, mentored new hires, and launched structured onboarding programs.
User research: Conducted data-driven reviews of user feedback and engagement metrics to identify content gaps and iterate on strategy.
Cross-team collaboration: Spearheaded an internal content design blog series to share team insights and elevate the craft, generating 10,000+ views and fostering creative collaboration.
Consistently evaluated as the top 5% during performance reviews.

Education

Columbia University, MA in Art History

September 2019 - June 2021

Completed M.A. thesis: Peasant Women in the Pictorial Field: Camille Pissarro’s Late Works in Éragny

Curated online exhibition in collaboration with Columbia University Libraries: From Life: Early Works by Florine Stettheimer

University of Southern California, BA in Art History

September 2016 - May 2019

Magna Cum Laude

Completed B.A. honors thesis: Degas and his colors: The Strange Beauty

Minor in Communication Design